This article will take you to the ride of understanding an eCommerce world by sharing more information over about its advantages and disadvantages. E-Commerce is one of the powerful online tools which can help your business grow and glow all across the globe.

ecommerce advantages & disadvantages

You can never doubt about the ability to sell good and services online which have made businesses more viable and profitable. It is really important to look over everything before starting an eCommerce store because that is what makes your business to go global by taking strategic decisions.


1. Speed up the buying process and save time for customers

It literally speeds up the buying process because when someone thinks of buying one specific product from the physical store which is very far and not easily available. Here how the eCommerce helps the customer to avail the specific product easily and speedily.

For example – Sometimes customer are not able to find a particular product from the store and even by visiting other chained stores, this is where eCommerce come into a scene with a quick response over the requirement by even helping to purchase the particular product without wasting time.

eCommerce helps the one to choose from a wide range of online accessed products easily and get it delivered too; it helps you to access online global market standards.

Such type of buying process can help you to reduce the traveling time and helps you with choosing plenty of options which you might be looking forward to getting your own one.

2. Personalize the store as per the customer expectation.

One of the online business benefit which will enhance your online shopping experience. It is because every purchase which is made online will be referred as per location and recommended as per customers advanced searches.

It is one kind of personalize store where every customer has a different front page because of their location and previous purchases. Even customers are eligible sometime to get extra services because of previous history and loyalty towards the services. Such kind of store helps the customer to fulfill their expectations.

3. Reduce recurring cost while hiring virtual support resources.

One of the factors which can benefit in eCommerce is that by hiring employees is affordable. It is like you can choose to outsource your task and work to your virtual assistants in different countries.

It will make your presence of the company in a different location at the same time always. In this case, you will not need many employees in an eCommerce business as compared retail locations.

4. Easily retarget your customers.

There are many ways to retarget the customer and sell the product nicely. Below are some of the techniques which you can use to retarget customers:-

  • Share a coupon when customers leave the checkout page.
  • Even by sending emails which are pitching upsell and cross-sell.
  • Can be done through Google paid and organic search results.
  • It can be done through the customer’s number of visits to a specific page with a certain period of time.

5. Easier to encourage an impulse buy

Impulse buying is one of the techniques where it works as a common behavior of customer’s perception towards a particular product. It is related to the control of human psychological behavior which is like some people possess personality traits that can be said as impulse buying tendencies.

This is what can be used on an eCommerce platform too by making the product more attractive with images, other color options and even by showing a video of the product. So the customer can get the same aura of buying the product from the store.

6. Reviews Available

It has so many positive recommendations which can give more values to your eCommerce website and help customers to build more trust over a particular product.  It can help you to be clear and more visible about the product that helps you with more product selection too.

All of the reviews are valuable to customers, which can really help a lot to built trust over the products and services

7. Able to provide detailed information to the customer.

Every customer looks for more details over the products so that it can help them to take a wise decision over their purchases. It is one kind of description which really helps a lot and expresses about any particular product.

The flow which is been shared below the product in detail makes the customer to understand it in more details and that makes them to put them on a cart for their final check out with making them aware of all the features and functions of the product.

8. Best Quality of services in reasonably low operation cost

It is one of the benefits which plays a very vital role over an eCommerce platform. In most of the case, physical retail stores have to pay a lot to maintain their presence in the market by paying rent or even if it’s own. There are several upfront costs which affect the store which is physically owned.

E-commerce store will help you cut off more than 60% of the price which has been run through a physical store. When you talk about operation cost it is very high as compared to the online store. One has to pay their staff, location charges, inventory, store design etc, which affects a lot.


1. Lack of personal touch

 It is kind of consumer feeling that consumer can’t feel and touch the product. Sometimes no matter how good a product is explained and expressed you will not be able to sense the touch, smell, taste, and sound, through the dimensionality of a screen. This is what makes eCommerce sometime in a situation where customer faces bit trust issues over products.

2. Unsure about the quality

One of the biggest problems with buying things online is that you will have no guarantee of a products’ quality. Reviews are not always helpful and though all the researches will never assure you about the quality of a product.

3. Late Delivery

When someone plans to order a product online they are never assured to get delivered as per time and there are plenty of issues which make such situation very delicate for customers.

It is like you are waiting for an entire day leaving your work to just receive your new phone for example and though you are not getting delivered on that day itself.

4. Security issues

E-commerce sites record all the important details about the customers which are to be kept secured because it includes details like name, phone no, address,  and bank details. If in these case sites don’t implement rigorous cybersecurity quantity.

Every online store has an issue with security whether they are small, medium or enterprise businesses. In short, you can say that online store has security issues which can never be predicted in this world of eCommerce.

5. Internet bandwidth

E-commerce is the store which totally runs on the internet and though it needs a good connection to run the business online. If you are not the good bandwidth connection than you might face issue with placing the orders, loading pages, and check out issues too.

The services are online, so there will be always some issues with the internet bandwidth and this issue works contrary from both ends.

-->If you are looking forward to developing your own online store there are some of the platforms which you choose from and those are:-

  • Magento
  • Shopify
  • Prestashop
  • WooCommerce
  • BigCommerce

There are many of them from which you can choose from but the above mentioned are the one which is highly in demand of eCommerce web development. Magento development is one of the famous eCommerce platforms that everyone prefers for their online web store.

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