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The time has changed as the demand for eCommerce development is rising too. When you talk about development there are two names which everyone is familiar with as developing platform, that are Magento and Shopify.

These are two of the biggest contenders in the market which are on head to head race for providing best services over eCommerce development, even after being different from each other.

It might have cause lot of confusion between what to choose and what to not, so to help you out with choosing the right one here are some points which will benefit you to understand these two platforms easily and choose wisely.

 

Magento 2 VS Shopify

 

Before we start with choosing the right platform, let‘s just discuss about why Magento and Shopify has been unique and demanding in the market. This below comparison will surely guide you with all your questions, that you are looking forward to get answered in a simple way.

For more details Visit Here

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This article will take you to the ride of understanding an eCommerce world by sharing more information over about its advantages and disadvantages. E-Commerce is one of the powerful online tools which can help your business grow and glow all across the globe.

ecommerce advantages & disadvantages

You can never doubt about the ability to sell good and services online which have made businesses more viable and profitable. It is really important to look over everything before starting an eCommerce store because that is what makes your business to go global by taking strategic decisions.

Pros:-

1. Speed up the buying process and save time for customers

It literally speeds up the buying process because when someone thinks of buying one specific product from the physical store which is very far and not easily available. Here how the eCommerce helps the customer to avail the specific product easily and speedily.

For example – Sometimes customer are not able to find a particular product from the store and even by visiting other chained stores, this is where eCommerce come into a scene with a quick response over the requirement by even helping to purchase the particular product without wasting time.

eCommerce helps the one to choose from a wide range of online accessed products easily and get it delivered too; it helps you to access online global market standards.

Such type of buying process can help you to reduce the traveling time and helps you with choosing plenty of options which you might be looking forward to getting your own one.

2. Personalize the store as per the customer expectation.

One of the online business benefit which will enhance your online shopping experience. It is because every purchase which is made online will be referred as per location and recommended as per customers advanced searches.

It is one kind of personalize store where every customer has a different front page because of their location and previous purchases. Even customers are eligible sometime to get extra services because of previous history and loyalty towards the services. Such kind of store helps the customer to fulfill their expectations.

3. Reduce recurring cost while hiring virtual support resources.

One of the factors which can benefit in eCommerce is that by hiring employees is affordable. It is like you can choose to outsource your task and work to your virtual assistants in different countries.

It will make your presence of the company in a different location at the same time always. In this case, you will not need many employees in an eCommerce business as compared retail locations.

4. Easily retarget your customers.

There are many ways to retarget the customer and sell the product nicely. Below are some of the techniques which you can use to retarget customers:-

  • Share a coupon when customers leave the checkout page.
  • Even by sending emails which are pitching upsell and cross-sell.
  • Can be done through Google paid and organic search results.
  • It can be done through the customer’s number of visits to a specific page with a certain period of time.

5. Easier to encourage an impulse buy

Impulse buying is one of the techniques where it works as a common behavior of customer’s perception towards a particular product. It is related to the control of human psychological behavior which is like some people possess personality traits that can be said as impulse buying tendencies.

This is what can be used on an eCommerce platform too by making the product more attractive with images, other color options and even by showing a video of the product. So the customer can get the same aura of buying the product from the store.

6. Reviews Available

It has so many positive recommendations which can give more values to your eCommerce website and help customers to build more trust over a particular product.  It can help you to be clear and more visible about the product that helps you with more product selection too.

All of the reviews are valuable to customers, which can really help a lot to built trust over the products and services

7. Able to provide detailed information to the customer.

Every customer looks for more details over the products so that it can help them to take a wise decision over their purchases. It is one kind of description which really helps a lot and expresses about any particular product.

The flow which is been shared below the product in detail makes the customer to understand it in more details and that makes them to put them on a cart for their final check out with making them aware of all the features and functions of the product.

8. Best Quality of services in reasonably low operation cost

It is one of the benefits which plays a very vital role over an eCommerce platform. In most of the case, physical retail stores have to pay a lot to maintain their presence in the market by paying rent or even if it’s own. There are several upfront costs which affect the store which is physically owned.

E-commerce store will help you cut off more than 60% of the price which has been run through a physical store. When you talk about operation cost it is very high as compared to the online store. One has to pay their staff, location charges, inventory, store design etc, which affects a lot.

Cons:-

1. Lack of personal touch

 It is kind of consumer feeling that consumer can’t feel and touch the product. Sometimes no matter how good a product is explained and expressed you will not be able to sense the touch, smell, taste, and sound, through the dimensionality of a screen. This is what makes eCommerce sometime in a situation where customer faces bit trust issues over products.

2. Unsure about the quality

One of the biggest problems with buying things online is that you will have no guarantee of a products’ quality. Reviews are not always helpful and though all the researches will never assure you about the quality of a product.

3. Late Delivery

When someone plans to order a product online they are never assured to get delivered as per time and there are plenty of issues which make such situation very delicate for customers.

It is like you are waiting for an entire day leaving your work to just receive your new phone for example and though you are not getting delivered on that day itself.

4. Security issues

E-commerce sites record all the important details about the customers which are to be kept secured because it includes details like name, phone no, address,  and bank details. If in these case sites don’t implement rigorous cybersecurity quantity.

Every online store has an issue with security whether they are small, medium or enterprise businesses. In short, you can say that online store has security issues which can never be predicted in this world of eCommerce.

5. Internet bandwidth

E-commerce is the store which totally runs on the internet and though it needs a good connection to run the business online. If you are not the good bandwidth connection than you might face issue with placing the orders, loading pages, and check out issues too.

The services are online, so there will be always some issues with the internet bandwidth and this issue works contrary from both ends.

-->If you are looking forward to developing your own online store there are some of the platforms which you choose from and those are:-

  • Magento
  • Shopify
  • Prestashop
  • WooCommerce
  • BigCommerce

There are many of them from which you can choose from but the above mentioned are the one which is highly in demand of eCommerce web development. Magento development is one of the famous eCommerce platforms that everyone prefers for their online web store.

To read more click here

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E-commerce has always been a booming industry at every single pace of changing technology. It is because you will see that every moment the internet population is been creating a huge demand for online shopping channels. There are lots of online shopping sites which are currently debuting every day.

When you are planning to sell online, through picking a right e-commerce platform is one of the most vital part and a journey for an e-commerce entrepreneur. It is hard to make decisions sometimes over choosing a particular platform. Most of them provide you services on the bases of standard functionality. Like the ability to showcase products in an online catalog, take payments online, manage order and customers and provide support after-sales.

Where some of them provide you more sophisticated functionality, such as online marketing feature, advance security, inventory management, business intelligence, the ability to manage or integrate with any other APIs makes difference as compared to standard functionality

Here are the e-commerce CMS (hosted and self-hosted) platform where you can go through entire details of it, which are currently trending and on demand for an online store.

Magento – (Hosted and self – Hosted)

One of the most popular and largest open sourced platform which is good to start and there are many features that you have ever expected. It is one of the best e-commerce platforms that deliver high performance and scalable service for all small, medium and large size online e-commerce online stores. It also provides unlimited customization options to run the store to cloud to your own server and control over everything to it.

Base on your venture requirements, that you can choose a platform from (cloud, community, enterprise)

It has an extensive library for demos which will help you to build an online store with amazing features that you might need it.

Launch Year:  2008

Source: Open Source

Services: Free/Paid

No of Online stores: 260,000+

Advantages, Disadvantages, and Features of Magento:

Magento development process is different as compared to other platforms but what makes it different are their features. Magento offers a lot to the Magento store owner and developers with powerful marketing too with SEO and catalog management tools. Even when you are planning to change the platform it is easy to Migrate through Magento Migration.

It is an eCommerce platform that is highly filled with rich features and empowers the store to make efficient use of built-in features flexibility.

  • Mobile Responsiveness
  • SEO Compatibility
  • Omnichannel Order Management
  • Business Intelligence tool
  • B2B Integration
  • Multiple languages & currency support
  • Limitless product attributes
  • Single page checkout
  • Order status customization

Who is using it?

Coca-Cola | Christian Louboutin | Nike | Nestle | Burger King | Huawei |Pepe Jeans | Liverpool F.C

Visit Website: https://magento.com

Shopify – (Self-hosted)

Shopify is one of the hosted eCommerce solutions which helps one to build an online store for business. It is Software as a service (Saas) based solution for e-commerce online web development. There is no need to install any software on your computer. Shopify is the most popular platform out there for all small businesses.

Shopify has is one of the platforms which helps you with Shopify support on every single aspect to assist you with best. It is relatively having low monthly fees to make setup and is one of the splendid choices for your startup business. It also offers you a mobile app, which let you manage your store from anywhere. When you are into some trouble Shopify support team is always there to assist you.

Launch Year: 2004

Source: Cloud

Services: Paid

No Of Online Stores: 230,000+

Advantages, Disadvantages, and Features of Shopify:

Shopify has their own POS (Point of Sale) system that allows one to sell their products on the go or brick and mortar store without any additional tools or any machinery like cash registers, etc.

  • Visually Appealing online store
  • App Integrations
  • Mobile Responsiveness
  • Outstanding customer support
  • Excellent loading speed

Disadvantages:

Even after looking into all the advantages of Shopify which are mentioned above there some downside too. One of the most prominent parts of it is an additional transaction fee which you’ll be charged for not using Shopify payments.

Shopify is not as great as another platform who has good CMS results. It is not one for the best platform when you are planning to migrate and does provide the service to export your products in CSV and not with best.

Who is using it?

Great George Watches | Uppercase Magazine | Hiut Denim Co | Jane Carr

Visit Website: https://www.shopify.com

Big Commerce – (Hosted)

This platform is completely reliable and though it has well back-end support that makes it a clear choice as their shopping cart for new online businesses. Some of the things make BigCommerce cart as a better choice because of its simplicity and loads of features. In case if you are looking forward to developing an e-commerce platform which is easy to use and optimize your money making potential, this is the one what you are looking for and BigCommerce is the answer.

This is one of the most affordable eCommerce platforms which is out there with easy access and serving with the best solution for your eCommerce website development. It helps you with actionable data on the best ways that grow your business.

Launch Year: 2001

Source: Cloud

Services: Free

No Of Online Stores: 205,000+

Advantages, Disadvantages, and Features of BigCommerce-

Bigcommerce comes with the effective checkout options which help you controlling over your entire inventory and allowing to access to real-time information. Even you can ship the items right through the control panel.

  • Features with rich hosted shopping carts.
  • 24/7 Official support
  • Quick & Secure transactions
  • One hub for all your sales channels
  • Flexible & customizable SaaS

Disadvantages:

It doesn’t have many options on themes an even you will have to keep upgrading with expensive plans. Despite having great features and good layout, Bigcommerce doesn’t have an entry level cheap plan. Even it doesn’t have much of add-ons available for Bigcommerce.

Who is using it?

Veppo | Suzy Stamps | Tylerstx | Heena Caravan

Website: https://www.bigcommerce.com

For more details visit at https://magnetoitsolutions.com/blog/ecommerce-cms-platforms

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It is all about understanding the online market trend which is been increasing with a pace that everyone has to grasp some glimpse of it. Every businesses and industry are focusing towards developing an eCommerce website which will boost up and improvise in their sales.  It is an eCommerce platform which is built on open source technology that provides online marketing with a flexible shopping cart. You can say that Magento is one of the powerful marketing tools which have bought a revolution in the online eCommerce trends.

Why Magento for Development?

There are many reasons to choose Magento and some of the vital reasons are their new functions, which are:-

  • Freedom to Choose a hosting
  • Better Speed
  • Highly Customizable
  • SEO Friendly
  • Scalability
  • Reliable and Secure
  • Mobile Responsive
  • Easy Multi-Platform Integration

Magento Development Infographic

Embed this infographic on your site

 Benefits of Magento Development

  • Features & Flexibility-

Magento is one of the best platforms packed with characteristics facilitating superimposed, wish lists, advanced search, favorites, grouped products, products comparisons, email list, multi-store feature and even content management system which manage the static pages with improvised SEO performance.

The flexibility of Magento is totally based on an edition which has utilized solutions for every aspect.  Every eCommerce website owner needs to look in every single corner while developing their website.  Here the flexibility is taken into consideration for matching the businesses compatibility with other functions and extensions.

Read more on Magento Development 2018 Infographic

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As per the current trend, 1.6 billion people to use a mobile app for shop online and about 68% of the companies have a mobile app for their success in the eCommerce business.
There are several reasons for a consumer to buy from mobile phone and it will give clear direction why such investment becomes necessary:

More personalized, more enhanced user experience

Building a mobile app as an online retailer will give you peerless scope to reach out straightway to your target audience and engage with them personally. You can set up multiple channels to communicate, interact and engage customers; for example, you can integrate the app with social media sites, provide in-app chat or texting option, etc. You can also send personalized discounts and vouchers to specific customers. In short, a mobile app offers numerous opportunities for personalization, which ultimately lead to more traffic, higher conversion and improved ROI.

Customer Loyalty with real-time customer service

Using notification pop-ups or directly sending the text message to their devices, an e-commerce mobile app lets you stay constantly in touch with your customers, thereby building a more loyal customer, unlike those who accidentally visit your desktop sites after being redirected from ads or online searches. Ability to contact the retailers in real time using in-app tools or features like live chat has gone viral among shoppers. Real-time customer service which can be achieved by integrating with AI (Artificial intelligent) systems and business analytics software can help online retailers grow in customer relationship management.

With Cross-channel targeting, accelerated customer acquisition

Allowing customers or prospects to seamlessly shift from one channel to another like smartphones, tablet devices etc., e-commerce business today can flourish from a slow-moving one to be counted amongst the top ones. Acknowledging that apps are not just an add-on to your cross-channel selling, these also form the most important element which you can’t ignore adding to the network.

With the Increased conversion rate

As per a recent study by Responsys, the in-app promotion seems to offer higher conversion rates compared to email newsletter campaigns. Offering special discounts to customers who install their apps or while customers shop from their apps instead of shopping from their desktop portals, eCommerce merchants strategically trap their target audience. Engaging features like how to videos, style tips, customers’ recommendations, and reviews are embraced by a mobile app more, which ultimately help you get the higher conversion and higher sales.

Augmentation of the in-store purchase experience

As a retailer for a brick-mortar store, location-based personalization will be ideal for you because for a customer who just steps into your store while at the same time browses your app in his Smartphone can opt to be open to any sales message from you. For instance, when you send an invite to customers nearing your store, you can stimulate them to visit your store and purchase. Setting of in-store mode’ into your app with cutting-edge features like mobile payments, maps, and stock/inventory updates would lead to a closer conversion.

Improved Usability

With high definition images, various animations, and sophisticated interactions for your users, your app can improve interactivity unlike a web page which takes time for a page to load or you have to go through such a process whenever you need to buy or shop for anything, thereby, allowing smoother navigation and thus save time.

Ability to Use Built-in Smartphone Features

GPS, inbuilt camera, microphones are some interesting features which enhance your app’s usability helping you promote your business.

Specialized Apps

As your business specializes in a particular product or e-commerce domain, you can have a unique app for it, for instance, different apps for clothing, footwear, perfumes, and beauty products if your company offers clothing and beauty products.

Conclusion:

Thus under the light of the above significant reason, it is worthwhile to invest in mobile app development in this competitive age which leaves no area of the industry to ace business profits.
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Arguably the most important aspect of any online retail experience is an eCommerce platform which cannot succeed – or even function – without some kind of checkout solution. For many businesses to effectively implement these solutions in-house can be difficult, expensive and even outright impossible. It can be very difficult to figure out which shopping cart software best meets your needs, especially in a market as saturated as the eCommerce platform market. E-commerce companies continue to innovate and deliver increasingly powerful features of their platforms due to increasing competition and the growing demands of customers for ultra-convenience.

Additionally, new entrants with non-technical backgrounds can be seen in the market as the simplicity of these platforms is tremendously growing. Under the light of these trends and changing requirements of the modern e-commerce business, here are the 5 best eCommerce platforms that are likely to serve a range of entrepreneurs (from individuals to established merchants) most effectively in 2017.

BigCommerce:

BigCommerce launched in 2009 currently hosts over 55,000 online stores and the platform ideally caters to stores of all sizes from big names like Martha Stewart & Toyota to SMEs. It is often considered the best option for those who have little to no technical knowledge, or simply don't have time to mess with the code. Lack of free themes is one big concern with this platform by currently offering only 7 free themes, while most of their immediate competitors offer more than 20 free themes. Unless we give them our email and sign up for their 15-day, themes previews will not be available to you. Potential users find their themes pretty out-dated giving the feel of 2008’s usage with lack of the ‘WOW’ factor.

Woocommerce:

Created by the developers from WooThemes (and acquired by Automattic) WooCommerce is a plugin that doesn't deliver any specific design traits on its own, providing you the means to sell products and services online. However, the design part is left to your current or future WordPress theme. There is a chance that it may not be compatible with your existing theme, although it is easy to install on a WordPress site. And if you’ve already set up your site, changing the look of your entire site can be a hassle.It doesn’t have the advanced functionality as some of the other e-commerce options because WooCommerce is a plugin for an existing a platform and not a platform of its own. Also, multiple languages or currencies is not supported or neither thus it allows users to set up more than one storefront. Even features like reporting and analytics aren’t very strong, either.Thus, WooCommerce is a no-brainer if you’re a small business owner or if you just want to sell a few products on your existing WordPress site.

Opencart:

This steadily growing platform has quietly become one of the best eCommerce platforms out there. It still boasts a strong developer community though it might not be as large as Magento. Though its speed to market capabilities is good, one of the biggest disadvantages of the OpenCart is that it hasn't good hook system like in the Drupal or Event system like in the Symfony.OpenCart 2.0 is trying to cover up such issues but they are still at the early stage of development without which you can do nothing programmatically from your module. Without editing the OpenCart core code, you can't even add the new menu item. Using vQmod or manually is one solution for editing but is prone to changing the core files using string functions and causes a lot of conflicts.

Prestashop:

Prestashop officially launched in August 2007 for small and medium-sized businesses, is a free open-source eCommerce solution for Web 2.0. that uses the Smarty template engine for PHP. Though it provides free download-able versions from their website, additional elements like modules, templates, and themes must be purchased from the PrestaShop store. An absence of official support channels for its users has been annoying customers to its core when it comes to resolving any issue related to the platform. Bug fixes and new options about twice a month are released by the script programmers, which makes it known to everybody what kind of vulnerabilities there are in older versions, so someone could use it on older scripts. When it comes to security issues an update is required, but unfortunately applying those fixes takes a considerable know-how. Automatic updates which, as of yet, are not available in PrestaShop can only break this vicious circle. Another big concern before one picks this platform is that built-in functionalities in other free scripts can often turn out to be payable in PrestaShop. So it's worth considering if the paid functionality you're after is really that necessary or maybe another script could offer it for free? Even hindrance is found in the scripting architecture can at some point or it can prevent a programmer from further developing the cart.

Magento:

The way Magento is set up makes it easy to use it for search engine optimization and you can even use it as a catalog-management tool. A recent partnership with eBay makes the system even more powerful and adds more developers to the community.

Magento Vs PrestaShop:

From small to medium sized business are the main target for Prestashop, while Magento caters to the medium to large business. You will find Magento a better fit if you’re knowledgeable of technology and web design. While Magento has 15 versions, PrestaShop only has seven. In the Twitter world, Magento kills PrestaShop with three times as many followers. Over and above, Magento’s SEO features cannot be found in any other eCommerce solution

Magento Vs Woocommerce:

All in all, for small businesses, WooCommerce is the best solution. Magento 2 is perfectly suitable for both big and small businesses. Magento 2 surpasses Woocommerce with Advanced product search as well. Being a system for e-commerce purposes, so it performs way better than WooCommerce if a number of complex needs have to be satisfied. Magento vs Opencart: With worldwide recognition for its ability to do just about anything you like and build the store of your dreams, Magento offers highly customizable shopping experiences, unlimited design options, powerful SEO resources, and unlimited plugins and integration. Even if it’s not on there, then surely a talented and certified Magento developer can create that solution for you. On the other hand, OpenCart has a smaller community basis and will be a pitfall if giant companies rely on them.

Magento vs Bigcommerce:

14% of the group in the top million eCommerce sites have running Magento 2 and the stores building up with BigCommerce is only about 4%. While BigCommerce users go down to 1% amongst the top 10k e-commerce sites, both of Magento 2 Community and Enterprise editions account for 20%. Conclusion: Thus we arrive at a consensus that Magento with plenty of features is an open-source eCommerce solution with all kinds of flexibility. You have the control and can change the look, content and how it functions by using this magnificent platform. Founded in 2001 and backed with plenty of experience, you won’t struggle to find answers to your questions. Our smooth journey with Magento is another reason for you to choose this number one e-commerce player for a long-term growth in business.

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1. Collect Only Data You Will Use

Someone has said, “Take as much responsibility as much you can bear until it becomes your utmost liability”.

When you analyze the store of clients, First Silly Mistake that I notice every time was about too much data.

Yes! You heard it right

The website was collecting too much data from the customers, which was not needed at first place.

  

Generally, you need to think that when the customers’ lands on the website, What would be the details you acquire from your customers at the first place.

It is easy to collect customer email id, contact details or even their payment credentials like credit and debit card details, Before asking for it just have a second thought is there need to collect so much sensitive information.

Because if it gets the leak it can cause serious trouble for your customers.

2. Let Third-party Providers Handle Payment Credentials Info.

If details like the payment credentials like the credit card or debit card of the customers can be compromised then they can be trouble as hackers can use it for own good.

One of my client from New York had the same issue, He was having the online furniture store, suddenly he starts receiving complaints from the customers that their account credentials are been compromised and used by someone related to your website.

He was confused and tried to research about this but nothing happened.

When he came to me and tell me the issue, My engineers look down to the code of the website and we found website was asking their customers to store their payment credential for faster future payments and that’s what problem was.

 

During my analysis, we came across many eCommerce stores which ask their customers to store their payment details and put their customers in danger.

Click Here to read a full article about eCommerce Security.

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Gone are the days when shopping was just fun on different streets in the city. These days, people enjoy the benefits of technology by scanning their favorite products online and place an order of the same.

magento support company

Who doesn’t like to enjoy delivery at home where people can enjoy a cup of coffee and reading their favorite books on their couch? This is where Magento websites play a vital role for those who wish to sell their products online and make money out of it.

And if you are one such ambitious entrepreneur with quality and promising products, all you need is ‘qualified Magento Support Company’ to aid you in ticking profits from the online business.

Here are the top 10 ways to find the Best Magento Support Company

1. Someone who can communicate well

Well, business owners keep on changing their developers time to time, and such a fact is not hidden. And if you are someone from the same lead, it is important for you to communicate what you are really looking for. Once they successful listen to your requirements, they must be able to fulfill the exact same credential.

And thus, you must choose the one who can understand your requirement clearly and what needs to be done on the website to make it more creative and qualified as per the need of the client.

Open communication plays a vital role in choosing the best supplier. Because if a developer is not open to clear discussion, they might not understand the core requirement!

2. Someone who is experienced enough!

Do you think an online business just works on the tactics of how CMS really work? Actually, it’s much more than that. And thus, one needs to hire Magento developer who is aware of what changes are required on the platform along with code auditing procedure and using best features and tools of the platform in the most professional and creative manner.

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Getting to the top of search engine results is what every marketer strives. But, what is the point of having a high search engine ranking if your web page is not getting any traffic out of it?

ecommerce link building tips

 

Even after months of tedious work, your website may not be getting valid users who will pay to be your customers. What could be wrong with your SEO strategy?

Link building could be the missing piece to your incomplete SEO puzzle. Of course, you could be doing a lot of link building to get a good ranking. But, if done rightly, the links themselves can bring in more traffic and achieve the same goal that you are aiming with link-building.

As Andrey Lipattsev of Google said when asked about the top signals that Google uses for ranking, “It’s content, and links pointing to your site.”

Backlinks can be a game-changer or deal-breaker in bringing traffic to your website.

Here are some link-building tips that will help you bring in traffic as well as first-page rankings.

1. Internal Links

In simple words, internal links are links to other web pages on a domain. Internal link building works perfectly to improve SEO ranking as well as traffic because it makes it easy for Google’s crawler bots, as well as users, find related content effortlessly.

Think of internal linking as a way of letting your readers find more information related to a topic they are currently reading. By allowing readers explore information on a single topic from your website, you increase the overall dwell time for your website.

And, as you must be already knowing, pages with higher user engagement (or dwell time) get better SEO ranking. And, the bounce rate also decreases drastically since the incoming traffic is hooked to reading more and more content hosted on the same website.

2. Ensure NAP Consistency

For B2C businesses that rely on local searches for winning business leads, NAP (Name, Address, and Phone number) is a surefire way to bring in more traffic. NAP is used to build local citations.

It is like a virtual Yellow Pages where you create a local listing for your website. Users who search for local businesses with search terms like ‘place + service’ will be able to see your business details on the right side of search results.

As you can see, these search results give a direct link to your website in addition to navigation and phone number. So keeping them updated at all times helps a lot in bringing direct traffic to your website. The good news is that it is free and asks only for your time and effort. The only catch point is that you will have to move to an HTTPS website to enjoy its benefits to the maximum.

SSL Certificate provides data security from eavesdropping and MITM (Man-In-the-Middle) attacks and improves search engine ranking. So don’t hesitate to select SSL certificate like Comodo SSL Certificate and install it on your server to gain the maximum benefit.

3. Follow Your Competitor Links

Want to find high-quality backlinks from trusted websites quickly? Just follow your competitors. Your competitor would have already found out websites where posting guest articles or blogs could give a good search engine traction.

You might also StumbleUpon good websites where they accept guest posts along with backlinks to your service or product pages. Create a unique content marketing strategy that matches the tone and character of the platform to get your posts published immediately. Take care not to stuff your posts with keywords, lest Google would consider it as a spammy post and ignore it altogether. [Click here to continue reading]

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As of 2018 there is 3 Million eCommerce companies is doing business on the web.

If you not making enough sales while your competitors do?

Then, take out your pen and make a checklist to see whether you doing things right with your designing the eCommerce store to make enough sales or not.

If you want to generate more sales, then just setting up a store is not enough.

Effective marketing of store can turn the tables for you.

In this article, we going to see 7 things which actually going help you to hit the sales and increase customer engagements.

Upsell-Your-Products

According to the study carried out by Predictive Intent found that upsells are worth 20 times more than cross-sells.

Most of the times customers don’t know have the idea that a better product is available, or they may be convinced that a different product may be a better choice for their needs.

Emphasizing the difference based on quality, durability and on other aspects will help your customers to be convinced to make a Purchase.